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The Last Mad Dash of Earl Bruce

Ann Arbor, Michigan – November 21, 1987

The sky over Ann Arbor was a dull, Midwestern bruised purple, the kind of sky that stares back at you with dead eyes before it dumps snow, regret, or a loss to Michigan. Welcome to the Big House, where 100,000 drunk and frozen partisans came to bear witness to the football apocalypse: a limping Buckeye team, their head coach already fired, squaring off against their hated rivals like a rabid dog taking one last bite before being put down.

Earl Bruce — fired and fuming — stood there on the sideline like an Old Testament prophet dressed in a scarlet windbreaker and fedora, clutching a laminated play sheet as if it held the secrets to immortality. The man had been knifed in the back by the very institution he’d bled for — Ohio State — and now, they handed him the poisoned chalice of a farewell game in enemy territory.

This was not a football game. This was Shakespeare with cleats.

Bruce didn’t do weepy goodbyes. No farewell press tour, no choreographed tears. Just that same grimace, that same clenched jaw, a man who walked like he’d swallowed a stick of rebar. His players knew. The coaches knew. Even the Wolverines knew. This wasn’t about a bowl game. It was vengeance. The last, righteous charge of a pissed-off general with nothing to lose.

The Buckeyes came out like lunatics. You could see it in their eyes — every hit was personal, every block had teeth. This wasn’t strategy. This was spiritual warfare in helmets and face paint. It was 23-20 when the clock ran out, and Earl Bruce — the Dead Coach Walking — had just punched Michigan in the mouth one last time.

The crowd was stunned. A low, moaning confusion rippled across the Michigan faithful like someone had just killed Santa Claus on the 50-yard line. Meanwhile, Bo Schembechler — the eternal foil in this scarlet-and-maize opera — found Bruce in the chaos and said something only Bo could: “I always mind losing to Ohio State, but I didn’t mind so much today.”

Translation: Respect.

They carried Earl off the field on their shoulders like a victorious warlord, a fedora-wearing ghost of Woody Hayes, floating above the wreckage of one of the greatest rivalries in sports. No speeches. No theatrics. Just the quiet knowledge that for all the bureaucrats in suits who tried to reduce college football to performance reviews and booster moods, Earl Bruce had left his mark with cleats in the dirt.

You could feel the Michigan turf trembling as he walked off — like it knew it wouldn’t see a Buckeye victory again for fourteen years.

Later, in the tunnel, someone asked him how it felt. Bruce just looked ahead, muttered something inaudible, and walked into the gray November light like a man who’d just settled a score written in blood and fourth downs.

If there’s justice in this world — real, cosmic justice — then somewhere in the football afterlife, Woody Hayes was smiling, slow clapping in a cloud of cigar smoke.

Because on November 21, 1987, Earl Bruce didn’t just win a game.
He lit the whole damn narrative on fire.

 

 

Ohio State Football Coach Earl Bruce on the field at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season - against Michigan - but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, "I always mind losing to Ohio State but I didn't mind so much today." (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

Ohio State Football Coach Earl Bruce on the field at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season – against Michigan – but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, “I always mind losing to Ohio State but I didn’t mind so much today.” (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

Ohio State Football Coach Earl Bruce is carried off the filed at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 after guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season - against Michigan - but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, "I always mind losing to Ohio State but I didn't mind so much today." (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

Ohio State Football Coach Earl Bruce is carried off the filed at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 after guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season – against Michigan – but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, “I always mind losing to Ohio State but I didn’t mind so much today.” (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

Ohio State Football Coach Earl Bruce sits triumphantly at a post game press conference at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 after guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season - against Michigan - but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, "I always mind losing to Ohio State but I didn't mind so much today." (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

Ohio State Football Coach Earl Bruce sits triumphantly at a post game press conference at Michigan Stadium in Ann Arbor Saturday, November 21, 1987 after guiding the Buckeyes to a 23-20 win over the Wolverines. Bruce was fired just prior to the last game of the season – against Michigan – but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, “I always mind losing to Ohio State but I didn’t mind so much today.” (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

 

Earle Bruce was a former American football player and coach. He served as the head coach at the University of Tampa (1972), Iowa State University (1973–1978), Ohio State University (1979–1987), the University of Northern Iowa(1988), and Colorado State University (1989–1992), compiling a career college football record of 154–90–2. At Ohio State, Bruce was the successor to the legendary Woody Hayes, and won four Big Ten Conference titles. He was inducted into the College Football Hall of Fame as a coach in 2002. Bruce returned to coaching in 2003 to helm the Iowa Barnstormers of the Arena Football League for a season and also guided the Columbus Destroyers the following year.

After Woody Hayes was fired from Ohio State, Bruce was offered that head coaching position. Bruce coached Ohio State from 1979–1987. In Bruce’s first year, Ohio State went undefeated in the regular season and played in the Rose Bowl, losing the game—and at least a share of the national championship—by a single point.

The Buckeyes would win nine games in Bruce’s first eight years, including another 10-win season in 1986. They also won or shared three more Big Ten titles (outright in 1984, shared in 1981 and 1986). However, they would only appear in one more Rose Bowl (after the 1984 season–Ohio State’s last Rose Bowl appearance until after the 1996 season) and would only tally one more top ten finish (in 1986). This rankled a fan base used to contending for a national title every year.

In 1987, Ohio State was sent reeling when star receiver Cris Carter was kicked off the team for signing with an agent. Without Carter, the school’s all-time leader in receptions, the Buckeyes appeared to be a rudderless team. They lost to Indiana for the first time in 38 years and never really recovered.

Bruce was fired just prior to the last game of the season—against Michigan—but was allowed to finish out the year. Reportedly, school president Edward Harrington Jenningsmade the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, “I always mind losing to Ohio State but I didn’t mind so much today.”

 After Ohio State

Bruce was the leading candidate to replace Bob Valesente as head coach of the Kansas Jayhawks after the 1987 season, but due to a contract dispute, KU did not hire him. KU instead hired Glen Mason out of Kent State. Bruce took over the head coaching position at the University of Northern Iowa for one year, and then finished his intercollegiate coaching career at Colorado State University. In his second season, he led the Rams to a winning record and a victory over Oregon in the Freedom Bowl, their first bowl appearance since 1948 and their first bowl victory ever. He was fired two years later for, among other things, verbally and physically abusing his players and discouraging players from taking classes that conflicted with football practice.

In his final season at Fort Collins, he coached the Rams to a 17-14 victory over LSU in Baton Rouge. Five years earlier, his final Ohio State team played LSU to a 13-13 tie in Tiger Stadium in a nationally televised game.

After Colorado State, he moved on to the Arena Football League, where he coached the Cleveland Thunderbolts in 1994 and the St. Louis Stampede in 1995 and 1996 before retiring.

In 2003, Bruce came out of retirement to coach the final ten games for the Arena Football League‘s Iowa Barnstormers, guiding them to a 7–3 record. In 2004, Bruce returned to Ohio to become the head coach for the Columbus Destroyers, who were moving from Buffalo to Columbus that year. He retired to a front office position after coaching the Destroyers to a 6–10 record in 2004, and was replaced as head coach by Chris Spielman, who played for Bruce at Ohio State. Bruce finished with a 19–25 record over four seasons in the AFL.

Thereafter, Bruce worked as an Ohio State football analyst for WTVN 610AM in Columbus as well an analyst for ONN on their OSU programming. On October 1, 2016, Bruce was honored during the Rutgers-Ohio State halftime and dotted the “i” during Script Ohio.

In his private life, Earle Bruce is married with four children and eight grandchildren. His daughters’ names are Lynn, Mikky, Aimee, and Noel. It was revealed, on August 25th, 2017, that Bruce was battling the earliest stages of Alzheimer’s disease. His death was announced by his family on April 20th, 2018.

Fired and On Fire: Earl Bruce’s Last Supper with the Press

November 16, 1987

There are moments in this life when the seams come loose and you can feel the tectonic plates of fate grinding beneath your feet — Monday, November 16, 1987, was one of those days, and Earl Bruce was the man caught in the middle of the quake.

It was noon at the Buckeye Café, but it felt more like the Last Supper than a press luncheon. Reporters filed in with notebooks and tape recorders, chasing blood like sharks circling a wounded legend. Earl Bruce — red tie, grim jaw, the very picture of Ohio grit — sat at the table like a general after the war had already been lost. At his side, Jean, his ever-steady wife, fielded glances and soft-spoken questions with Midwestern poise and the occasional flint in her eyes.

The bomb had dropped earlier that morning: President Ed Jennings had swung the axe, gutting Bruce with the surgical cruelty of a bureaucrat in a suit. One loss to Iowa — a last-second gut-punch — and the university had seen enough. Never mind the decades of service, the tradition, the fire.

But they didn’t just fire him. No, they handed him the keys to the gallows and told him to coach the Michigan game anyway. One more dance. One more war.

The room smelled of burnt coffee, stale fries, and tension. Reporters poked and prodded for outrage, for betrayal, but Bruce wouldn’t give it. The man sat stone-faced and unbowed, answering questions like a veteran watching the young lieutenants stumble through their first court martial.

“I’m finishing what I started,” he said. That was all he needed to say.

Jean Bruce, regal in the quiet way of football wives who have lived through a hundred unseen battles, added just enough softness to the moment. Her eyes said more than her words — a silent scream for dignity in a business that rarely gives it.

And beneath it all was that roar, rising in the distance: Michigan. The enemy. The final stage.

This wasn’t just a press conference. It was a funeral with cameras. And yet, through all the smoke and ego and institutional betrayal, Earl Bruce remained the last honest man in the room — a coach who knew he’d been wronged but still chose to walk out with his head high and his chin up.

Five days later, in Ann Arbor, the ghost of Woody Hayes took the field with him. The Buckeyes — against all odds, all logic, all bureaucratic judgment — beat Michigan, 23–20. The Wolverines blinked. Earl didn’t.

And afterward, Bo Schembechler, the man in the maize and blue, tipped his hat:
“I always mind losing to Ohio State,” he said, “but I didn’t mind so much today.”

That’s how legends end. Not with silence. Not with rage. But with one last middle finger to the suits, one last win in the Big House, and a press conference that turned into scripture.

Bruce was fired. But he was never defeated.

 

Ohio State Football Coach Earl Bruce and his wife Jean Bruce answer reporters questions at his final press luncheon held at the Buckeye Cafe Monday, November 16, 1987 on the same day that he was fired as Head Coach of the Ohio State University Football Team. Bruce was fired just prior to the last game of the season - against Michigan - but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, "I always mind losing to Ohio State but I didn't mind so much today." (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)

Ohio State Football Coach Earl Bruce and his wife Jean Bruce answer reporters questions at his final press luncheon held at the Buckeye Cafe Monday, November 16, 1987 on the same day that he was fired as Head Coach of the Ohio State University Football Team. Bruce was fired just prior to the last game of the season – against Michigan – but was allowed to finish out the year. Reportedly, school president Edward Harrington Jennings made the move out of pique over a last-second loss to Iowa that dropped the Buckeyes to 5-4-1, meaning they needed to beat Michigan in order to be bowl-eligible. Bruce was able to defeat Michigan at Ann Arbor. This is something Ohio State would not do again until 2001 under head coach Jim Tressel. After the game, Bo Schembechler told Bruce, “I always mind losing to Ohio State but I didn’t mind so much today.” (© James D. DeCamp | http://JamesDeCamp.com | 614-367-6366)  [Photographed on Kodak Tri-X Pan film with Canon F-1 Cameras and Canon L series lenses. Digitized with a Nikon CoolScan 4000ED.]

 

 

Earle Bruce was a former American football player and coach. He served as the head coach at the University of Tampa (1972), Iowa State University (1973–1978), Ohio State University (1979–1987), the University of Northern Iowa(1988), and Colorado State University (1989–1992), compiling a career college football record of 154–90–2. At Ohio State, Bruce was the successor to the legendary Woody Hayes, and won four Big Ten Conference titles. He was inducted into the College Football Hall of Fame as a coach in 2002. Bruce returned to coaching in 2003 to helm the Iowa Barnstormers of the Arena Football League for a season and also guided the Columbus Destroyers the following year.